Meet Jack Chong,

the CEO of an instant tea beverage company, Chagee.

Established by Beijing Chagee Catering Management Co. Ltd., CHAGEE boasts a deep-rooted history and cultural legacy in the realm of tea, spanning millennia. As one of the oldest regional chains of teahouses, CHAGEE prides itself on offering authentic Chinese tea, preserving its cultural heritage.

Challenges

During the pandemic, Chagee faced significant challenges against digitalisation.
Lagging Behind in Digital Trends

Their competitors are adopting future-proof solutions, leaving them behind in the digital trend.

Pandemic Recovery Struggles

The F&B industry, among the hardest hit by the COVID-19 pandemic, faces challenges in its recovery

Resistance to Change

Competitors are embracing digitalization, while they remain entrenched in traditional methods.

“CelcomDigi business solutions help our business keeping up with digital trends for continuous success”

Jack Chong
Chagee Ceo

Results

CelcomDigi helps Chagee by providing advanced digital solutions, enabling the business to modernise its operations.
Data Analytics To Improve Experience

Data is collected for business to understand the behaviour of customers.

Managed Services With 24/7 Support

Business can always ask for help in anytime and at anywhere.

Automation For Future

Able to use semi-automated machines in most of the outlets to reduce complexity.

About CelcomDigi Business Solutions
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Introduction

A Beverage Tea Owner

Chagee’s Brewing Success Through Digitalisation

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C‍hallenges

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The F&B industry, among the hardest hit by the COVID-19 pandemic, faces challenges in its recovery. Competitors are embracing digitalization, while they remain entrenched in traditional methods.

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S‍olutions

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As low as RM2.60 per day!

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The Features

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The Results

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